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Therefore, this paper presents a list of energy-efficiency technologies and practices applicable to the steel industry, which includes case studies around the world and information of energy savings and cost when available. Also, a brief overview of the steel industry around the world, details and energy use conditions of different steel manufacturing processes, types of energy use and specific energy consumption of steel industry and details of secondary energy are also included in this paper to give readers a clear understanding of the energy use situation of the steel industry. Check if you have access through your login credentials or your institution. This study proposes that the benefits gained from marketing performance measurement are determined by how an organization exploits the metrics system under specific circumstances. For this purpose, the authors review performance measurement literature and apply it to the use of Web analytics, which offers companies a metrics system to measure digital marketing performance. By performing an in-depth investigation of the use of Web analytics in industrial companies, the study shows that an organization’s efforts to use marketing metrics systems and the resulting outcomes cannot be understood without considering the reasoning behind the chosen metrics, the processing of metrics data, and the organizational context surrounding the use of the system. Given the continuously growing importance of digital marketing in the industrial sector, this study illustrates how industrial companies characterized by complex selling processes can harness Web analytics to demonstrate how digital marketing activities benefit their businesses.
PhD candidate in the marketing program at Jyväskylä University School of Business and Economics. His research interests include marketing performance measurement, Web analytics and digital marketing in the business-to-business context. Professor of Marketing at the University of Jyväskylä, Finland. His research interests include marketing communications, electronic business, and customer value. Industrial Marketing, Telecommunications Policy, and elsewhere. Submission declaration: This full-length manuscript is not under consideration for publication elsewhere, and its publication is approved by all of its authors. The first nuclear explosive devices, cumbersome and inefficient, provided the basic design building blocks of all future weapons.